Put Your Mind In the Gutter (Or Else Your Clients Will)

Browsing through Reddit today and ran across this post of Worst Business Name Ever with this photo:

kidsexchange1.jpg

Hopefully you see the obvious problem here.

It reminds me of when one of my friends was pregnant. She and her husband were considering names for the baby and this was the conversation:

Wife: What about Regina? It’s my grandmother’s name.
Husband: Nope. She’ll get teased and get called “Vagina” in school.

Every name my friend threw out had to pass her husband’s “what will kids call her” test. Brilliant! Way to think ahead and catch a potential problem early.

Business owners should apply the same test when naming their business. What will clients call you? And put your mind in the gutter before you spend all the time and money on a name that only gets plastered all over the blogosphere as the worst business name ever.

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Andrea Morris is the Chief Idea Officer of Write Ideas Marketing and specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit writeideasmarketing.com

Too Clever For Your Own Good?

ice-cream.jpgMrs. Mogul posts on the following stores that went out of business in what she thinks is due to their poor naming.

Candle Store – The Almost Edible Candle Gourmet Shop

Ice Cream Store – The Marble Slab

Pet Store – Doggy Style

Your business name is the most critical piece of your branding. How do you know if your clever name will be worthless or a winner?

Try test marketing with these short questions (with strangers for best results).

1. What images does this name make you think of?

2. What feeling does this name give you?

3. If you purchased something from this store, who would it be for?

4. What product/service do you think this company offers?

5. What if I told you this company sold _________? What do you think now?

An effective brand is congruent with the company purpose. If you find the answers to these questions out of whack, revise your name until it’s right. There’s a lot at stake – so it’s worth the investment.

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Andrea Morris is a marketing coach who specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit writeideasmarketing.com

Professional Millennial: My life in Gen Y

I have a secret…I’m a millennial.

I knew how to operate a computer before I knew how to write. One of my first “real” dates was with someone I met Online. Every research paper I wrote started with an Internet search.

Maybe this explains my ridiculous work ethic, my uncompromising idealism, my unwaivering integrity – it’s a part of my generation.

As Claire Raines explains in her article at generationsatwork.com, Millennials (born between 1980 – 2000) are the

“hottest commodity on the job market since Rosie the Riveter. They’re sociable, optimistic, talented, well-educated, collaborative, open-minded, influential, and achievement-oriented. They’ve always felt sought after, needed, indispensable. They are arriving in the workplace with higher expectations than any generation before them—and they’re so well connected that, if an employer doesn’t match those expectations, they can tell thousands of their cohorts with one click of the mouse.”

And you know what – she’s right. Here’s my story…

In high-school & college I graduated near the top of my class, was in too many extracurriculars to mention, and earned a darned good living working part-time as a telemarketer for an insurance agency.

After college, I entered corporate America and was severely disappointed by the “do-what-I-say-because-I’m-the-boss” attitude that many of my employers exhibited.

Like many Millennials, I job hopped until I found a company that operated with integrity and purpose. Within three months I was the top selling rep in my office. Within eight months I was #3…nationally.

I was wooed away by a company that shall remain nameless and was slotted to earn well over $100,000 a year before I was 26. Because of my ethics and integrity I made a tough choice and walked away because I refused to “sell out.”

Without skipping a beat I started Write Ideas Marketing – which has been profitable from day one. I now get paid to think of ideas that my prior employers not only had at their disposal for free, but actually told me “would never work.” Funny how things work out, isn’t it?

Are you managing a millennial?

If so, I can tell you from personal experience that most of what I’ve read about our generation is true. We are driven, confident and won’t settle for anything less than ideal.

The secret? Keep us challenged. Mentor us. Inspire us to dream bigger. And make things fast-paced. We’re used to instant gratification and find it hard to “wait in line” or deal with bureaucracy. If you don’t, you may see your top talent walk right out your door.

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Andrea Morris is a marketing coach who specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit writeideasmarketing.com

How to succeed in sales without really trying

Fellow blogger Fred Sarkari posted a true-to-life tale of a mistake that I know all of us have made at one point or another – double booking appointments. To read the full story click here.

Fred’s reaction to his mistake and the choice to be upfront, honest, and genuine is one we can all take a lesson from. We will make mistakes – there’s no question about that. The question becomes how do you handle your mistakes?

Do you hide, lie, and cheat? Because if you do – you are making a bad name for all of us who believe in selling with integrity. In addition, unethical sales is hard work – remember Quintillian’s quote, “a liar should have a good memory.” You are actually creating more work for yourself – and you’re busy already, so why would you choose to do that?

Instead, let’s dare to be honest. Let’s follow Fred’s example and reap the rewards of better clients, more referrals, and a cleaner conscience.

Kudos!

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Andrea Morris is a marketing coach who specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit www.writeideasmarketing.com.

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Marketing Mishaps – Don’t let this happen to you

CNNmoney.com has put out a list of the “101 Dumbest Moments in Business” with a section devoted to “Misadventures in Marketing.”

Here’s an example of a mishap you can easily avoid – just use spell check (especially if your topic is spelling).

Spelling DVD

“Dam thatt spel-cheker, part won…

British multimedia publisher DDS Media is forced to scrap 10,000 copies of TV anchor Eamonn Holmes’s spelling game after it misspells Holmes’s name on the DVD.”

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Andrea Morris is a marketing coach who specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit writeideasmarketing.com